For all hair types, even non-curly hair

• Medium, flexible hold styler that activates curls and waves
• Works great on non-curly hair for a firmer styling crème
• Low shine
• Helps control frizz and preserve color

Did you know…

• Curvy Crème can be used on curly or straight hair.
• LOMA’s founder, David Hanen, absolutely loves Curvy Crème. It is one of his favorite products!
• Curvy Crème does not create curls and waves, it activates curls and waves.

For all hair types, especially dry, thirsty, damaged hair

• Replenish, style and protect
• Color catalyst, bleach protector
  
• Wearable reconstructor
• Instant shine with a silky feel
• Protects all hair color and extends blonde brightness
• Protects against bleach and high lift breakage
• Repairs, strengthens and protects against color fade

Did you know…

• LOMA’s Fortifying Repairative Tonic is the original internal bond reconstructor and was formulated over 20 years ago.
• This tonic will keep bleached/colored hair brighter for longer periods of time and protects against breakage.
• LOMA’s founder, David Hanen, absolutely loves Fortifying Repairative Tonic. It is one of his favorite products!

For grey & blonde hair

• Uses pure direct dye color pigments unlike 99% of other color conditioners on the market
• Brightens gray and blonde hair
• Highly pigmented; the most effective toning conditioner on the market
• A stylist’s color enhancing and toning tool in the salon (apply to dry hair for maximum deposition)
• Gluten, soy and paraben free
• An innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones

Did you know...

• During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.
• Due to the electric charge in the formula, Violet Conditioner will adhere/deposit better to the hair.

For all hair types, especially fine and limp

• Great on color-treated hair
• Gluten and soy free
• Instant detangling spray with sea salt to add texture and volume
• Ideal on all color-treated hair types
• Closes the hair strand cuticle which protects the hair and extends color vibrancy
• Protect

Did you know…

• LOMA’s Leave-In Conditioner has a high aloe vera content which will leave the skin and scalp feeling fabulously smooth.
• This Leave-In Conditioner is the ultimate conditioner for people who don’t normally use conditioner.

For all hair types

• Fast-drying
• Touchable, flexible results
• Perfect for locking down your style with no buildup or flaking
• Dry spray pattern “mists” hair lightly without disturbing style
• Brushable yet intense hold for second-day restyling
• Leaves a natural soft shine without an “over-sprayed” look
• Humidity resistant

For all hair types

• Medium to firm hold
• Builds volume, fullness and shine for thicker, plumper hair
• Medium shine
• Dries quickly
• Flexible yet touchable hold

Did you know…

• LOMA’s Maximum Volumizing Solution can help your hair go from slick to stick smooth. The solution makes the hair slippery when applied, but time allows each ingredient to set into the hair so it will dry smooth. Plus, your hands will not feel greasy post application!
• LOMA’s founder, David Hanen, absolutely loves Maximum Volumizing Solution. It is one of his favorite products!

For all hair types, especially fine to normal

• Great as a moisturizing lotion on the skin
• Helps control frizz and preserve color

Did you know…

• LOMA’s Smoothing Crème is most effective when heat is added.
• Smoothing Crème aids in UV protection.

For all hair types

• Builds volume and adds shine
• Thermal and flat iron protection
• Humidity resistant
• Seals and protects colored hair
• High shine and medium hold

Did you know…

• Volumizing Foam is LOMA’s key styling mousse.
• On wet hair, Volumizing Foam is a medium-hold volumizing mousse.
• On damp hair, Volumizing Foam is a firm-hold volumizing mousse.