Designed to Care for Hair Beyond the Surface

Nourishing Shampoo

A restorative-feeling cleanse designed to support hair beyond basic washing. It helps remove buildup while maintaining balance, so hair feels softer, stronger, and more manageable from the first wash.

Dry, dehydrated, or chemically treated hair

(123)

Size

12 fl oz / 355mL

3 fl oz / 88mL

33.8 fl oz / 1000mL

Orders Typically Ship Same Day | Free Shipping Over $75

Nourishing Shampoo is LOMA’s rich, moisture‑care cleanse for dry, damaged, and chemically treated hair. It gently removes buildup without stripping, leaving hair feeling softer, smoother, and more resilient after every wash.

Powered by our exclusive AloeMoist Complex and baobab protein, this sulfate‑free formula helps support hydration and elasticity for compromised strands, so hair feels silkier with reduced frizz and healthy‑looking shine. It is suitable for color‑treated hair and ideal for regular use when extra care is needed.

Step 1 — Wet hair thoroughly and apply, focusing on the scalp.
Step 2 — Massage to lather, then rinse thoroughly. Repeat if needed for a deeper cleanse.
Step 3 — Follow with Nourishing Conditioner and Smoothing Crème for a full Nourishing Routine.

Creatine — Helps support hair that feels stronger and more resilient, especially in color‑treated, foiled, and bleached hair.

Baobab Protein — Helps improve the look and feel of dry or chemically treated hair, supporting moisture retention and softness with regular use.

Organic Aloe Vera Gel — The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and hydrates deeply without a heavy or greasy residue

aloe barbadensis leaf juice*, sodium cocoyl isethionate, water (aqua) (eau), sodium methyl cocoyl taurate, glyceryl stearate se, sodium lauroamphoacetate, glycerin*, propanediol, creatine, panthenol, hydrolyzed quinoa, tocopherol, persea gratissima (avocado) oil*, hydrolyzed adansonia digitata seed extract, olea europaea (olive) fruit oil*, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, guar hydroxypropyltrimonium chloride, dimethicone, cetrimonium chloride, hydroxypropyl methylcellulose, cetearyl alcohol, polyquaternium-7, sodium phytate, hydroxyacetophenone, chlorphenesin, benzyl alcohol, potassium sorbate, sodium benzoate, citric acid, fragrance (parfum). *Certified Organic

Dry, dehydrated, or chemically treated hair

Color-treated, foiled, or bleached hair

Keratin-treated hair and extensions (follow your stylist’s extension-care guidance)

Anyone looking for a clean, non-stripping cleanse

Suitable for all hair types; finer hair may need little to no conditioner after

Nourishing Shampoo

What it does for you

Designed to Care for Hair Beyond the Surface

Helps restore the look and feel of dry, damaged, chemically treated hair so it feels softer and more resilient.

Cleanses without stripping using sulfate‑free, skincare‑inspired surfactants.

Controls frizz and is gentle enough for color‑treated hair, promoting a smooth and vibrant look.

Inside the Bottle

Real Results

After first use: Hair feels clean and noticeably softer, less weighed down by buildup

With continued use: Hair feels stronger, smoother, and more resilient

Over time: Hair holds up better to heat, color, and daily stress

Key Ingredients

Creatine

Baobab Protein

Organic Aloe Vera Gel

Scent

Cranberry and Pear Lomatherapy

Why It's Different

AloeMoist Complex: The Foundation of Almost Every Formula

Built on an organic aloe base with pure water, this foundation is designed to hydrate hair, support a stronger‑feeling fiber, and promote healthy‑looking softness and shine.

BASED IN MONROE, WA

HYDROELECTRIC POWERED

STYLIST-FOUNDED MAKER-LED

CRUELTY FREE

VEGAN FRIENDLY

COLOR SAFE

PARABEN FREE

SULFATE FREE

SEED OIL FREE

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Clean, sustainable hair care loved by stylists. Aloe-based, sulfate-free, vegan, cruelty-free. Professional results, naturally inspired.

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