Deep Hydration From the First Wash

Moisturizing Shampoo

Replenishes moisture for normal to dry, color‑treated, and foiled hair with each sulfate‑free cleanse so hair feels soft and hydrated.

Powered by AloeMoist Complex and Avocado Oil.

Normal to dry, color‑treated, and foiled hair

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Moisturizing Shampoo is LOMA’s deep‑hydration cleanse for all hair types, especially normal to dry, color‑treated, and foiled hair.

Our exclusive AloeMoist Complex and avocado oil help replenish moisture for hair that feels silky and looks shiny, while comforting dry or tight‑feeling scalps. Skincare‑grade, sulfate‑free surfactants in a gluten‑, soy‑, and paraben‑free formula cleanse effectively without leaving hair feeling stripped, so it feels soft, smooth, and hydrated after every wash. Creatine helps support a stronger feel and resilience, especially in color‑treated and lightened hair.

Step 1 — Wet hair thoroughly and apply, focusing on the scalp.
Step 2 — Massage to lather, then rinse thoroughly. Repeat if needed for a deeper cleanse.
Step 3 — Follow with Moisturizing Treatment and Calming Crème for a full Moisturizing Routine.

Avocado Oil — Contains vitamins A, D, and E, and helps replenish moisture, leaving hair feeling soft and smooth with shine that does not weigh hair down.

Creatine — Helps support hair that feels stronger and more resilient, working alongside the conditioning goal.

Organic Aloe Vera Gel — The base of almost every LOMA formula, rich in vitamins, minerals, and essential amino acids, and hydrates hair without a heavy or greasy residue.

aloe barbadensis leaf juice*, water (aqua) (eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, distearyl phthalic acid amide, sodium lauroamphoacetate, glyceryl stearate se, glycerin*, sodium methyl cocoyl taurate, propanediol, cocamidopropyl betaine, sodium methyl oleoyl taurate, creatine, panthenol, hydrolyzed quinoa, tocopherol, persea gratissima (avocado) oil*, olea europaea (olive) fruit oil*, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, guar hydroxypropyltrimonium chloride, dimethicone, cetrimonium chloride, polyquaternium-7, hydroxypropyl methylcellulose, hydroxyacetophenone, benzyl alcohol, potassium sorbate, sodium benzoate, citric acid, fragrance (parfum), benzyl benzoate, limonene, benzyl salicylate. *Certified Organic

Normal to dry, color‑treated, and foiled hair

Dry or sensitive scalps

Anyone switching from a sulfate shampoo

Suitable for the whole family (ages 6 and up)

Moisturizing Shampoo

Moisturizing Shampoo

What it does for you

Deep Hydration From the First Wash

Avocado oil helps replenish moisture and leaves the scalp feeling refreshed with every wash.

Color looks vibrant, hair appears smoother and less frizzy with regular use.

LOMA’s go‑to moisturizing scalp solution for dry or tight-feeling scalps.

Inside the Bottle

Real Results

After first use: Hair feels clean and moisturized; scalp feels calmer and more balanced

Key Ingredients

Avocado Oil

Creatine

Organic Aloe Vera Gel

Scent

Mango and Orange Lomatherapy

Why It's Different

AloeMoist Complex: The Foundation of Almost Every Formula

Built on an organic aloe base with pure water, this foundation is designed to hydrate hair, support a stronger‑feeling fiber, and promote healthy‑looking softness and shine.

BASED IN MONROE, WA

HYDROELECTRIC POWERED

STYLIST-FOUNDED MAKER-LED

CRUELTY FREE

VEGAN FRIENDLY

COLOR SAFE

PARABEN FREE

SULFATE FREE

SEED OIL FREE

Featured collections

Clean, sustainable hair care loved by stylists. Aloe-based, sulfate-free, vegan, cruelty-free. Professional results, naturally inspired.

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FAQs

Yes. Moisturizing Shampoo is a gentle moisturizing scalp option for dry or tight‑feeling scalps. AloeMoist Complex and Avocado Oil help provide scalp comfort and light hydration so hair and scalp feel clean, soft, and not stripped.

Moisturizing Shampoo is a sulfate‑free formula made with organic Aloe Vera Gel as a key base ingredient instead of a traditional water‑first base. Avocado Oil and Creatine are integrated throughout to provide lightweight moisture and a soft, smooth feel, supporting gentle, hydration‑focused cleansing.

Yes. Sulfate-free cleansing, built to preserve color and protect chemically treated hair.