For grey & blonde hair

• Uses pure direct dye color pigments unlike 99% of other color conditioners on the market
• Brightens gray and blonde hair
• Highly pigmented; the most effective toning conditioner on the market
• A stylist’s color enhancing and toning tool in the salon (apply to dry hair for maximum deposition)
• Gluten, soy and paraben free
• An innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones

Did you know...

• During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.
• Due to the electric charge in the formula, Violet Conditioner will adhere/deposit better to the hair.

Great for people who have sensitive skin, asthma, respiratory issues, migraines

• For all hair types
• Moisturizing formula with zero fragrance
• Replenish and restore moisture for healthy, shiny hair
• Color safe
• Cruelty free and Vegan
• Gluten, soy, paraben free
• Sulfate-free Cleansing
• Great at moisturizing dry scalps

Did you know...

• Scented products can cause premature fading of tattoos.
• Human-made scents, such as scented soaps, are easily detected by animals with acute senses of smell.

Great for people who have sensitive skin, asthma, respiratory issues, migraines

• For all hair types
• Moisturizing formula with zero fragrance
• Replenish and restore moisture for healthy, shiny hair
• Color safe
• Cruelty free and Vegan
• Gluten, soy, paraben free
• Sulfate-free Cleansing
• Deep penetrating conditioner to add moisture, strength and shine

Did you know...

• Scented products can cause premature fading of tattoos.
• Human-made scents, such as scented soaps, are easily detected by animals with acute senses of smell.

True shine begins with healthy, clean hair.

Max Shine Conditioner is a fresh, clean-tropical finish that delivers lightweight hydration and smooth, easy slip from mid-lengths to ends. Jojoba protein supports a soft, glossy look; shea butter lends cushioned smoothness; and coconut oil adds sleek, comb-through slip. Rinse for a polished, touchable feel—an effortless follow-up to Max Shine Shampoo.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.

Healthy hair starts with a healthy scalp. 

Healthy Scalp Shampoo is a cooling rosemary–peppermint wash that lifts away daily buildup with an airy, lightweight lather. The scalp feels refreshed while lengths stay soft, with kale protein for a cushioned touch and organic rosemary for an herbal boost. A hint of celery seed extract leaves roots feeling light and clean. Rinses clear with a crisp, minty finish, an easy start to any scalp-care routine.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.

True shine begins with healthy, clean hair.

Max Shine Shampoo is a warm, woodsy wash that builds a soft, easy lather for a smooth-to-the-touch finish. The silicone-free formula features organic aloe vera gel for flexible slip, creatine for a sleek feel, and coconut oil to soften through the lengths. Rinse clean, then follow with Max Shine Conditioner.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.

Healthy hair starts with a healthy scalp.

Healthy Scalp Conditioner is a lightweight rosemary–peppermint finish that replenishes moisture without residue and leaves hair with easy, even slip. Carrot protein softens without weight, while a touch of celery seed extract keeps roots feeling fresh and light. Panthenol adds gentle body through the lengths. Rinses clean with a crisp, minty finish, an effortless follow-up to your scalp-care wash.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.