The Brand Behind Your Backbar

Made in-house in Monroe, Washington for over 35 years, with almost every formula built on AloeMoist Complex, our organic aloe and ultra-pure water base. The brand stylists have trusted behind the chair for decades. Reorder, restock, or build your backbar in one place.

The Power of AloeMoist Complex

Harsh, salt-based shampoos leave a stylist's hands cracked and raw. So almost every LOMA formula starts with AloeMoist Complex instead, an organic aloe vera gel and ultra-pure water base. Gentle on the hands you work with all day, built for a stronger-feeling, healthier-looking result over time.

Formulated With Integrity

Maker’s Integrity

Founded by a stylist. Sourced, formulated, and made in-house in Monroe, Washington.

Clean Formulation

Gentle enough for everyday use, sulfate-free cleansing for over 35 years.

Sustainability

Thoughtfully sourced ingredients and responsible manufacturing.